Introduction

Taiwan’s tea industry, with an annual production value of NTD 8 billion, is an important economic crop and is known worldwide for its high quality. The area of organic tea in Taiwan has grown to 550 hectares in the past 5 years, an increase of 42% from 2018. Taiwan is one of the few countries in the world with such a wide range of tea varieties and exquisite craftsmanship. In the global tea market, Taiwan’s tea occupies a particularly important position and potential.

This case is located in the production area of the representative specialty tea of Northern Taiwan – Pouchong Tea. The cases of Pure-Spring tea at Pinglin show that the Tse-Xin Organic Agriculture Foundation, as a consulting intermediary organization, to advise farmers to switch to organic tea and to actively promote ecological development in the fields, to advocate responsible production and consumption, and to encourage farmers to pay attention to water quality and farmland ecology in the tea production process. The project team also invested in the construction of a specialized organic tea processing plant and obtained Taiwan’s first organic tea processing plant certification, which led to an increase in the local organic farming area and further attracted other extension teams and brands.

In recent years, Pure-Spring Tea Plant has refined its tea-making techniques and become a winner in Taiwan’s national organic tea competitions and consumer evaluations, and has continued to operate and cultivate consumers. This case shows that through the value chain of farming, processing and sales, we have deeply cultivated the organic farming industry to realize the true environmental sustainability.