工作坊
讓有機產品在零售超市更有競爭性
簡介
在有機世界大會期間，獨立舉辦了一次或多次工作坊。 工作坊使研究人員、農民、專家和學生能夠面對面交流並進行互動討論。
這些工作坊探討各種主題，並通過案例研究和小組討論，深入擴展四個子主題的內容。
工作坊是：
- 在有機世界大會主會議期間（2024年12月2日至4日）舉辦的一場或多場為時1小時30分鐘的會議。
- 由有機農業相關團體提議與策畫，並與 OWC 主辦方簽訂合約協議。
- 涉及與有機相關的主題，並符合大會的主題或投稿主題。
- 以補充各個 OWC 論壇的方式處理相關主題。
- 面向全球的有機從業者或利益相關者，而非僅限於某一國家或地區。
- 在臺灣舉辦的活動。
- 將會出現在這次OWC 2024大會的官方網頁上。
詳細資訊
主要主題
- How farmer and processor organizations can build capacity for market development.
- Strategies to motivate supermarkets and create impactful partnerships for organic
market growth. - Supporting small companies in growing organic product offerings.
- Impactful consumer awareness campaigns.
- Policy measures supporting organic market development.
- Success with short chain sales, including farmer-led supply chains and online sales.
主要目標
- The workshop aims to inspire stakeholders working on market development in their national and local contexts by highlighting successful cases, lessons, and pathways for increasing organic sales.
- It seeks to create a space for discussion and knowledge sharing
on how to enhance organic retail opportunities.
主要預期
Participants will walk away with new ideas (and hope) about how to grow the market for organic foods via retail sales, and how to mobilize organic producers in shared efforts to succeed in the market. They will understand the many approaches and strategies that are already working today in the global north and south and identify which partners and competencies they will need going forward.
Stakeholders and policy makers will also learn about how policy can support differentiated organic market development approaches for the benefit of farmers, consumers and everyone in-between. The session will contribute to greater success with organic market development, boosting organic resilience and livelihoods.
專屬受眾
- Primary target: Organizations working on organic market development.
- Secondary target: Processors, traders, farmers working with retail supermarkets
and shorter chain sales, policymakers, and philanthropic organizations interested in
market development.
重要資訊
格式：
English (with translation if necessary)/Mandarin
聯繫：
Paul Holmbeck, World Board Member IFOAM – Organics International
Director, Holmbeck EcoConsult (Denmark)
Website: https://paulholmbeck.com/
目標受眾：
最多參與者：30-60 人。
