Workshops
Getting organics on the offensive in Retail Supermarkets
Introduction
Workshops are independently organised one or more sessions during the Organic World Congress. Workshops allow researchers, farmers, experts and students to meet face-to-face and have interactive discussions.
Workshops address various topics by extending the content of the 4 Tracks through case studies and group discussion.
Detailed Information
This session is targeted track “Growing Organic Markets, rooted in organic principles”
By sharing solutions that are working today, it underpins the OWC theme “Cultivating Organic Solutions for True Sustainability.
Main Topics
- How farmer and processor organizations can build capacity for market
development. - Strategies to motivate supermarkets and create impactful partnerships for organic
market growth. - Supporting small companies in growing organic product offerings.
- Impactful consumer awareness campaigns.
- Policy measures supporting organic market development.
- Success with short chain sales, including farmer-led supply chains and online
sales.
Main Objectives of the Workshop
- The workshop aims to inspire stakeholders working on market development in their national and local contexts by highlighting successful cases, lessons, and pathways for increasing organic sales.
- It seeks to create a space for discussion and knowledge sharing
on how to enhance organic retail opportunities.
Main outcomes expected
Participants will walk away with new ideas (and hope) about how to grow the market for organic foods via retail sales, and how to mobilize organic producers in shared efforts to succeed in the market. They will understand the many approaches and strategies that are already working today in the global north and south and identify which partners and competencies they will need going forward.
Stakeholders and policy makers will also learn about how policy can support differentiated organic market development approaches for the benefit of farmers, consumers and everyone in-between. The session will contribute to greater success with organic market development, boosting organic resilience and livelihoods.
Targeted Public
- Primary target: Organizations working on organic market development.
- Secondary target: Processors, traders, farmers working with retail supermarkets
and shorter chain sales, policymakers, and philanthropic organizations interested in
market development.
Key Info
Format:
English (with translation if necessary)/Mandarin
Contact:
Paul Holmbeck, World Board Member IFOAM – Organics International
Director, Holmbeck EcoConsult (Denmark)
Website: https://paulholmbeck.com/
Target Audience:
Maximum Participants: 30-60 participants
